Presales Consultants
Role and Responsibilities
Typical responsibilities include:
- Delivering presentations and demonstrations to prospective and current clients
- Liaising with those developing products/services to gain an in-depth knowledge that you can relate to customers – and to let them in on user behavior and/or any potential changes clients would like
- Helping the sales team to reach targets
- Conducting research into the industry – including competitor research
- Encouraging clients to buy extras, upgrades etc
Potentially considering new markets or clients to contact, based on your knowledge of both the products/services and their users.
eg; Business -
software service providers
cyber security businesses
web hosting services.
video surveillance system.
Presales consultants
Presales consultants analyses the market, run different focus groups and create pitches for sales consultants based on the information at hand. While the job-specific duties of a sales consultant may vary from company to company, they act as sales support throughout the sales process. Some typical job responsibilities for this job role are:
- Create sales pitches for the sales team
- Assist the sales team in qualifying potential customers
- Analyse market potential before launching any product or service
- Provide knowledge support to the entire sales team
Presales engineers
Presales engineers or technical engineers are professionals who are technically skilled members of an IT sales team. They understand and draw up a customer requirement and recommend the right products or services to their customers. These professionals analyse the existing product or services and help a company develop solutions that resonate with the audience's requirements. Managers often rely on presales engineers to provide accurate customer information and requirements during a sales meeting.As this role requires a professional to think analytically to develop viable solutions, employers prefer presales engineers with excellent technical and analytical thinking. Some common job responsibilities of a presales engineer are:
- Pitch solutions to a customer and explain all the features and benefits of a particular product or service
- Prepare cost estimates and technical proposals such that it meets client's requirement
- Help sales executives during the technical presentations
- Respond to a request for information (RFIs) or request for proposals (RFPs) from customers
- Determine the technical requirement to meet customer goals